Success Stories

Success Stories

We listen carefully to customers, and we translate what we hear into strategy. We focus on true collaboration, the best way to get outstanding results. Marketing materials are tightly integrated; the messages are interwoven; and the voice of your company is consistent. The only way to really understand how we work with clients is to see a large body of resulting work. Here are a few examples:

Astria Health

In 2015, Sunnyside Community Hospital hired WinSome to produce marketing materials for a growing hospital. After working together with them for two years creating marketing materials to promote physicians, service lines, and programs, a new parent company was formed called Regional Health.

In 2017, Regional Health acquired two existing area hospitals, Toppenish Community Hospital and Yakima Regional Medical Center. In October of 2017, the entire organization rebranded to become Astria Health. Astria Health now owns and operates Astria Sunnyside Hospital, Astria Toppenish Hospital and Astria Regional Medical Center along with 36 specialty clinics.

WinSome works closely with Astria Health’s Physician Liaisons, the Marketing Department, and Materials Management.

For over three years, WinSome has created the print marketing pieces for new healthcare providers; designed brochures and booklets to support services and departments; created posters, wayfinding maps, and artwork; produced a variety of promotional products and logo’d apparel, and more. Through our printing company, Secret Print Source, we are able to offer very low print prices making it super easy for Materials Management to keep items stocked.

Astria Health Foundation puts on two big events each year, their annual Golf Fore Health golf tournament in June and Festival of Trees each December. Our team has enjoyed creating the look for each year’s event and providing all of the print and signs. WinSome is proud to be a valued partner to Astria Health, helping them expand healthcare options to Valley families.

Bon Voyage French School

Bon Voyage French School is a locally owned online French school for children and adults. WinSome worked with Madame Elizabeth Porter to simplify and redesign her website, create marketing materials, promote events, and serve as her Agency of Record.

First, WinSome worked with Elizabeth to simplify and rewrite marketing materials promoting her online French classes and her Immersion Program. The Immersion Program experience is a 20-day trip to sister-school Cavilam in Vichy, France. We created rack cards that succinctly explain how the online classes work and how to get involved in the Immersion Program. These have been very useful at trade shows, home school conventions, as referral tools, and even to market to new teachers.

WinSome’s team developed a new website for Bon Voyage, www.bonvoyagefrance.com, that integrates with Canvas, an online class management tool, and Bookeo, integrated online registration and payment software. The new site features an easy-to-navigate course guide, information about all of the courses, resources for French teachers, a video about the Immersion Program (that WinSome partnered with Moody Logic to create), and great information on Madame Porter’s unique language acquisition method.

In addition to the website, we created marketing pieces for Café Day held each April; a direct mail piece to Massachusetts Charter Schools; print and web advertisements; and a digital marketing campaign that has expanded the reach of Bon Voyage French School in California and Washington state.
Learn more about Bon Voyage French School online or by calling (509) 942-8015.

Fun Factory

Baum’s House of Chocolate in Kennewick hired WinSome to design and develop a new website with an online store. Once we began meeting to discuss the new site, Mindy’s husband Don joined the conversation. Don owns and operates Let’s Party, right next door to the chocolate store. The conversation turned to joining the two businesses under a new name—but without losing what was special or unique about either one.

Baum’s House of Chocolate is a well-recognized local brand. The gourmet chocolate and candy store has been around since 1981. We didn’t want to lose the name or the branding. Meanwhile Let’s Party has been *the place to go* for nice costumes, high-end stage makeup, all kinds of party supplies, and creative balloon décor.

WinSome worked with Don and Mindy to come up with a new name—Fun Factory! They DO have everything you need to have a good time! We started on a logo that included core parts of the evolved store—chocolate, candy, and the concept of party. The new color palette comes from the colorful new store design. The Baum’s House of Chocolate is now a store brand. WinSome created a mini brochure with photos and labels for all of the fun chocolates and truffles you’ll find boxed as sets. Baum’s produces wonderfully handmade chocolates using only the finest ingredients and handcrafts over 90 varieties of truffles, toffees, and turtles in the kitchen at Fun Factory. Now you can take kitchen tours and have parties in the chocolate factory. You can watch the chocolate being made and even decorate dipped pieces. Corporate clients can also order custom chocolates or even custom-wrapped chocolate bars. WinSome created custom wrappers for chocolate bars destined for Tri-Citian of the Year attendees.

Mindy and Don first connected with WinSome through Tri-Fun. Baum’s House of Chocolate is one of the Experience Venues on the membership pass. Tri-Fun members can tour the chocolate factory free of charge, decorate some chocolate pieces, and take home a goody bag of treats.

Fun Factory’s new and improved store features ice cream, nostalgic candies, chocolates, and other confections at the front of the store, and a party room near the kitchen at the back of the store. In between, you’ll still find all of the décor and party supplies you’ll need, with balloon décor ordering and fulfillment right in the center.

Fun Factory has everything you need for a successful event, and their team is ready to help plan your next party. To learn more about Fun Factory or get hooked up for your next event, go to their website or call (509) 579-0770.

Kadlec Regional Medical Center

Kadlec Regional Medical Center has been working with WinSome since 2012, shortly after they underwent a rebrand. WinSome was hired to apply the new brand and extend it through print marketing, print advertising, displays, promotional products, and more.

WinSome has created rack cards for providers that are distributed throughout Kadlec Clinics in the area; direct mail campaigns to attract patients to specific clinics or for targeted reasons; and patient information packets like the one we created for Plastic Surgery. At least three times a year, we update the comprehensive Provider Guide that we developed in 2013. Our team has created campaigns that run through the hospital and clinics such as the “Clean Hands Save Lives” handwashing campaign, the Get Fit Tri-Cities campaign, and Kadlec Foundation’s K-Life campaign.

WinSome has been trusted to create internal marketing directed at Kadlec employees too. Projects that promote Kadlec’s core values, guiding principles, and mission updates to employees have been produced in print and on promotional products such as tumblers, mouse pads, magnets, and badge reels. A new lobby installation is expected to be completed in the fall of 2018.

When Kadlec turned 70 years old, WinSome designed a logo and wrote the messaging to celebrate their 70 years of changing lives in the community. The logo was featured on advertising throughout the year. Kadlec works hard to promote healthy lives throughout the community. In doing so, you may have seen the flexible booth design that we created. The booth design is composed of several modular pieces that can be used in a variety of ways and in completely different configurations based on space. The anchor pieces are “towers” that feature Kadlec’s signature beacon shape that looks like their monument signs. In addition, there is a graphic wall, a freestanding counter, and a series of retractable banners.

Washington STEM

WinSome is proud to have partnered with the Mid-Columbia STEM Foundation for the past 4 years, helping them to spread STEM education information and passion throughout the Tri-Cities and the state. We were originally approached to create an annual report and an ad for newspaper. Our work was so well received that we have been invited to design subsequent pieces each year since.

In 2018, we worked with Deb Bowen and Kathy Bull to build a new website. As the Mid-Columbia STEM efforts and achievements continue to grow and evolve, the website is an important marketing tool. We have developed 3 annual reports, multiple ads, materials for their pilot project, “STEM Like Me”, which has gone on to broad acclaim, and are currently working on a 10th year anniversary project.

We are passionate about STEM education. Graphic design is much more than just layout artwork—graphic design and marketing are applied psychology—how we connect our clients’ missions and goals to their audiences. As parents ourselves, the WinSome designers are passionate about helping students understand that science, technology, engineering, and math are part of everything that comes next for their hobbies and their jobs.

The Reach

WinSome Design is expert at extending image and brand for our clients we serve.

The Reach—Gateway to the Hanford Reach National Monument, hired WinSome to help develop and promote awareness of the new interpretive center currently under construction at Columbia Point South in Richland, Washington. Working closely with the project manager overseeing design, development, construction, and fund raising for the interpretive center, WinSome was able to quickly create a series of rich, colorful marketing materials to extend The Reach brand.

When we started working with The Reach, they had only a logo, renderings, and exhibit images to build from. WinSome created unique program materials, print collateral, and an innovative web design to further brand The Reach in the marketplace. Highlighted here include stationery, a full color fold-out brochure with inserts, an introduction book with renderings of the interpretive center, digital images of the exhibit designs, and an introductory website.

Media kits with educational materials were developed to further educate board members and the community about the project. An embossed presentation folder holds monthly newsletters, a comprehensive quick-fact sheet, “Did You Know” rack cards designed to give small glimpses of unique project details, and an Annual Report of Growth and Progress.

Community presentations to local and regional stakeholders necessitated the creation of a traveling display system and a customizable PowerPoint presentation. As a result, these materials have allowed The Reach to make presentations to further educate the public, resulting in increased funding for the project. All of the projects seen here, in addition to many others for The Reach, were created in less than nine months.

In the two years of working with The Reach, WinSome created and produced more than 50 printed and internet pieces that set the tone and created the mood for this incredible community project.

Update: The Reach opened in 2014!

Tengara Designs

Working with another creative talent—in this case, Lara Scarberry of Tengara Designs—really allows the imagination to flow!

Lara Scarberry approached WinSome to help brand her jewelry business and for ideas to help her grow. Lara creates high-end one-of-a-kind pieces using precious gems and metals. In addition, she has a special occasion line that she sells through bridal and formal outlets.

We started with a logo. Lara’s jewelry is inspired by natural elements, including water flows, trees, flowers, and even highlights and shadows. Every piece tells a story. We worked to include natural, organic elements into her logo with drawn typography and a floral piece.

Presentation is everything—and with that, we worked to create presentation folders for bracelets or earrings, and hang tags for earrings and longer pieces. Both use texture and pattern to feel more like natural elements. The folder includes an artist statement from Lara to her clients. Many of her customers rave as much about the presentation of the jewelry as they do about the jewelry itself!

In late October 2011, we launched a new website for Tengara Designs, allowing customers to shop online, or to find her in gallery shows, craft shows, and fashion shows around town. The website has given Lara the ability to compete with brick and mortar stores, while keeping her overhead low and her customer service more one-to-one.

Lara says, “WinSome created a totally unique look for my business, one that is not only totally “me,” but is polished and professional. I make custom jewelry, and it is thanks to Jane Winslow and her design and programming team that I have cohesive, focused marketing materials featuring the logo and website that she designed and implemented. She and her employees have not only completely redesigned my logo and built my just-released website, they have helped me focus and build my message and brand. It is a privilege and a pleasure to work with Jane, and her uniquely knowledgeable approach to brand development. She works intensively one-on-one with her clients to tailor image to product, and at the same time makes the entire process fun and enjoyable.”

We love working with Lara, and love being a part of her success in business.

Update: Lara has since gone back to gemology school for additional training. She is now a certified Appraiser and has closed Tengara Designs.

Earth & Ocean Systems

WinSome is expert at extending image and brand for the clients we serve. We often mix new and existing content with our design abilities to show our clients at their best.

Northwest Agricultural Products in Pasco approached WinSome to help brand and launch Earth & Ocean Systems (EOS), their new plant nutrient product line to be distributed through retail merchants across Canada.

Due to the rapidly approaching launch date for the product, package labels were designed in tandem with the logo. Bold colors and tightly cropped photography were used to create distinct different looks from competitors, yet remain cohesive within the brand. We conducted “shelf testing,” placing mocked up EOS products side-by-side with competitors to ensure the products would stand out on shelves.

Presentations at regional garden shows to promote the new products required a table top display system with accompanying postcard hand outs. A new product feature appeared in a regional industry publication, Maximum Yield as the result of media releases. Print ads were later run in that publication.

Less than 90 days after our initial meeting, the product launch went “live.” Our team designed, wrote and animated the website. The Flash opener highlights the EOS difference—plant technology—and the science behind the results.

This was a very cool – and award-winning – project.