Posts Tagged "cost-cutting"

Printing 101

Strategy, , , , , , , , , , , , , , , , , , , , , ,

This is really great information about printing from our friends at Secret Print Source. We use them quite often, and have been printing with them for nearly six years. They aren’t perfect for everything, but they are great for things like business cards, rack cards, banners, brochures, and more.

Although our clients generally rely on us to help them navigate printing choices, some are savvy enough to do it on their own. This is great information, for those of you interested in learning more about printing services, and which one you need at what time.

~Jane
_________________________________________________________
Secret Print Source—Making Moms Even More Resourceful

If you’re like a lot of moms these days, including me, you’re working from home. You may be a home-based business, a mom who telecommutes from a large corporation, or you are involved—maybe it’s the PTA, church, or your Homeowner’s Association. Maybe you coordinate the neighborhood yard sale. Whatever you’re involved in, we can help.

Secret Print Source is a website, www.secretprintsource.com, where you can order full color printed products at a HUGE discount.

Dedicated moms give of their time and talent everywhere—to their families, on the job, and serving on the committee. We moms use fliers, yard signs, banners, punch cards, door hangers and save-the-date magnets. We’re smart moms, and we appreciate a good deal. We’re always looking for ways to save money while at the same time, making the biggest splash possible while promoting our efforts. One of the easiest ways to do this is to cut printing costs.

Printing 101

Printing for less can be tricky, and something that most people really do not understand. There are several kinds of printing, and whether or not you know it, you’ve been exposed to most of them.

Digital—This means “direct from your computer to the machine that prints.” Think inkjet printers, color laser prints, or color copies. It can be done at home, through a copy shop, or even at a commercial printer. This is nearly always the most expensive way to do things, per piece. Digital printing is best for very small quantities or under very tight deadlines.

Offset—This is traditional, commercial printing. A pressman puts either mixed inks (Pantone or spot color inks) or process colors that make up the majority of most printed colors—cyan, magenta, yellow and black. With offset printing, the printer cuts your paper, loads it on the press, and prints your project. Occasionally, the printer might combine your projects on one press run to save you money. Combining projects is the key to saving money.

Web—Not the internet, but web printing. This is how your newspaper is printed, along with many catalogs and magazines. MOM Magazine is printed on a web press. This is the most cost-effective way of printing a multipage document in large quantities.

Gang Printing—This is offset printing, as described above, but with one giant difference. Where some printers will combine YOUR projects, gang printers—like Secret Print Source—combine your project with many others. Think of it as selling small sections of a sheet of paper, a little like selling advertising. The more of the sheet you buy, the more it costs. If you buy the whole sheet, it costs a lot more. This is how our customers save money.

Not only are there amazing cost savings with gang-printing, but we print almost exclusively in full color. That means that for typically less than you can purchase a one sided flyer in black and white, you can get the same flyer printed in full color on both sides. Color SELLS. It attracts attention. Color is important.

Since you are already a creative multi-tasking mom, we know you can think of lots of uses for this amazing technology. Posters for school events, punch cards for a fundraiser (think “1,000 business cards  = $38”); or trading cards for the Little League team.

Secret Print Source is owned by a multi-tasking mom. Like many of you, I volunteer for my childrens’ schools, church, Scout activities and find myself juggling the demands of way too many committees. I use Secret Print Source to help those organizations pay less for printing.

Follow us on Facebook (http://www.facebook.com/SecretPrintSource) and “Like” us to hear about monthly specials and Facebook offers. Post questions, leave a comment, or brainstorm ideas for your next event. I’d love to help you.


DATE: Jun 11, 2012
AUTHOR: Jane