A website without traffic is useless. Chances are, you had high hopes for your website of being your 24/7 sales force. Just because you have a full-featured electronic sales portal, customers aren’t necessarily beating a path to your e-door. And if they do find you, are they finding what THEY need, or what YOU want to tell them? Those two things are not necessarily the same.READ MORE
Guidelines for an Ideal Business Logo Design
You will probably agree to the fact that a logo forms a crucial part of your overall brand image. It provides your brand with a distinguishable mark so that people can easily recognize your brand among the crowd. Starting from your website to letterheads to brochures and more, a logo is the first impression of your business to the world. While designing a business logo there is several factors to be considered like shape, size, font, colors, etc. and often businesses are tempted to go for shortcuts so as to save money and time. However, shortcuts tend to produce a lot of headaches in the long run and thus, it is necessary to pay thorough attention to detail to come up with the ideal logo design.
The Logo You Choose should Represent Your Company in an Honest and Unique Manner
Though this may sound obvious but majority of business owners always yearn for something that is similar to what their competitors are using. The logo you choose for business should closely resemble your industry, the characteristic of your company or the competitive advantage that you offer. Therefore, you should carefully consider how to effectively represent the core principles of your business through a unique logo design that is easy to comprehend by the audience.
It should look good in Black and White
There is no doubt about the fact that color plays a crucial part in designing a logo but, you should also consider how it looks only in black and white color. There are times when you may be required to use it only in black and white, for instance in company materials like company checks, faxes, etc. Thus, the business logo design should be done in such a way that it looks good in different colors as well as black and white.
Too Much Detailing should be avoided
Simple designs are easily recognized by people as compared to complex ones. Simple logos enlarge and reduce in a much better way than complicated logos. Simplicity and versatility form an integral part of a logo. A chaotic or busy design is not going to help your business in any way. The basic idea should be to feature something unique or unexpected without being overdrawn.
The aesthetic appeal of the logo should remain consistent in both large and small sizes across different mediums. Using vector instead of raster is always a good idea as the design can be resized according to the requirements without losing out on quality.
Choose Typography Wisely
If you are considering the use of typography within your logo design then, test quite a few fonts of your choice before deciding upon the most suitable one. Typography holds crucial significance and plays a huge role in breaking or making a design. Instead of opting for common fonts, you can search for some new font that can distinguish your design from other designs without compromising on readability, scalability and clarity.
Adding an image or a photo to a logo is never a great idea. The biggest problem with adding photos is that vectorization is not possible with photos or images. Problems or issues will surely crop up when it is time for you to use your business in various company collaterals.
Wrapping It Up
A successful design is one that easily distinguishes itself from other designs as well as perfectly conveys the message it has been designed to communicate. Similarly, your logo design should not imitate other designs and maintain its originality and uniqueness in the best manner possible without losing its focus and goal. Designing logos is similar to works of art where creativity, attention to detail and a clear idea holds utmost importance.
WinSome has teamed up with Simplified Celebrations to bring a Mother Son Night Out to the Tri-Cities! Our first event is the Leprechaun Limbo which will be held March 2 at the M Hotel in Richland from 6:30-10pm. So much more than dance, we’ll have music, magic, ventriloquism, video game competitions, games and more! Papa John’s is donating pizza, Castle Event Catering is donating cupcakes, and Swire 7up & Dr. Pepper is bringing the drinks.
If your business targets young families, this event would be a perfect sponsorship opportunity. For more information, see http://leprechaunlimbo.com/sponsorship/. “Like” us on Facebook for up-to-date news about the event.
A logo is the cornerstone of a company’s brand. It stands for who they are. Logo elements can include both text and graphic elements, color, and a value statement. A company logo used in advertising and marketing helps potential customers find you and helps existing customers return to you. Logos identify your company as a business—a professional organization. Most people have visual memories. We find ourselves looking for a company’s sign—we know what colors it is, and what shape it is—even if we can’t actually remember the name of the business we are looking for. Graphics matter. Unique graphics matter.
If we remember pictures or graphics, and thus what logos look like, why isn’t it okay to use clip art, or free graphic art, as a logo? The first answer is obvious—your competition can use it too. But more importantly, it isn’t yours. The same goes for online templates at places like Vista Printing. I have seen identical business cards for a bakery, wine sales, accounting, and a dog walker. Really! Create something unique so that people remember YOUR business.
We created these banners to promote Desert Dental at their Health Fair next Saturday in Hermiston. If you’re in the neighborhood, stop by!
It’s that time of year again when Christ the King School puts on Sausage Fest, the third largest annual event in the Tri-Cities. The event runs Friday, September 20–Saturday, September 21. It’s GREAT, low-cost fun for the whole family! Check out their website, created by my friend and over-achieving volunteer, Kevin Linn. http://bit.ly/OwT0If
The Castle on Destiny Ridge’s website is now live! The Castle will soon be host to luxurious weddings; fantastic winemaker dinners; and signature elegant events. If you know someone who has always dreamed of the perfect fairytale wedding, The Castle on Destiny Ridge is the place! www.castleondestinyridge.com
We worked with Sam Good at the Port of Pasco to create a new ad, promoting this property along the Columbia River. Osprey Pointe is perfect for companies looking for a new location for their corporate headquarters or looking to relocate close to river and rail access. We’re looking for visionairies.