[singlepic id=268 w=250 h=250 float=left]It was high time for a change.
WinSome specializes in brand development and marketing. I often find myself talking to clients and prospects alike about revamping their images to make their brand more true to the company as it is today. It was high time to do the same thing for ourselves.
The first thing was a name change. We dropped “Design” from our formal name. Not because we are no longer designers or that we don’t offer that service—we do—it’s at the core of everything that we do. But we offer so much more to our clients. I now own both legal trade names, WinSome Design, Inc. and WinSome, Inc. Now if I could only learn to answer the phone properly and introduce myself correctly! Change is great…
The second big change was the logo. I always loved the kite, but it’s caused some confusion over the years. In the early days, potential clients would stop by thinking we designed kites. OOPS. Once we gained some traction and clients knew who we were, it didn’t matter quite so much any more. Except of course, that it doesn’t describe what we do—at all. So I cleaned up the typography a bit, dropped “Design,” and added Strategy + Brand + Creative to the new logo. Voila! It took me about 4 months to do this. I am absolutely the most wishy-washy non-committed client I’ve ever had. It’s torture to work for myself. UGH. What really drove the project? Vanessa joined WinSome in April. By May, she really needed business cards. And I was loathe to print any more with the old logo. Project finished!
[singlepic id=267 w=303 h=432 float=right]Next came the website. This website project moved much more quickly than my previous sites. Some of you may remember Linda, my programmer. Linda began this site design for us. We just loved it as soon as she showed it to us. She built the site on the WordPress platform—which was new to me at the time. I have since fallen in love with WordPress. It’s so easy to work on it from a development perspective. The back-end is clean, and it’s very easy to make changes. Vanessa and I can easily update the site now and add to it. I may never develop an html site again. I know, I know—never say “never.”
WinSome’s new brand is now fully rolled-out. We have a new logo, new stationery, new display banners, and new website. We hope you like it. I hope you like it. We’d love to hear what you think.