Case Studies

The Reach

WinSome Design is expert at extending image and brand for our clients we serve.

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The Reach—Gateway to the Hanford Reach National Monument, hired WinSome Design to help develop and promote awareness of the new interpretive center currently under construction at Columbia Point South in Richland, Washington. Working closely with the project manager overseeing design, development, construction, and fund raising for the interpretive center, WinSome Design was able to quickly create a series of rich, colorful marketing materials to extend The Reach brand.

When we started working with The Reach, they had only a logo, renderings and exhibit images to build from. WinSome created unique program materials, print collateral, and an innovative web design to further brand The Reach in the marketplace. Highlighted here include stationery, a full color fold-out brochure with inserts, an introduction book with renderings of the interpretive center and digital images of the exhibit designs; and an introductory website.

Media kits with educational materials were developed to further educate board members and the community about the project. An embossed presentation folder holds monthly newsletters, a comprehensive quick-fact sheet, “Did You Know” rack cards designed to give small glimpses of unique project details, and an Annual Report of Growth and Progress.

Community presentations to local and regional stakeholders necessitated the creation of a traveling display system and a customizable PowerPoint presentation. As a result, these materials have allowed The Reach to make presentations to further educate the public, resulting in increased funding for the project. All of the projects seen here, in addition to many others for The Reach, were created in less than nine months.

In the two years of working with The Reach, WinSome Design created and produced more than 50 printed and internet pieces that set the tone and created the mood for this incredible community project.

Update: The Reach opened to the public in July 2014!

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